Xcel Brands to Launch OFF/DUTY by Coco Rocha on QVC
The supermodel and entrepreneur's new fashion and accessories collection arrives this fall through the home shopping network.
Xcel Brands, a media and consumer products company focused on influencer-led brands through social commerce and livestream shopping, announced the launch of OFF/DUTY by Coco Rocha, a new elevated fashion and accessories brand created in partnership with internationally renowned supermodel, entrepreneur, and fashion icon Coco Rocha. The collection will debut on QVC in Fall 2026.
Coco Rocha has built a career spanning modeling, television, and digital entrepreneurship. Her involvement in the new brand reflects Xcel Brands' strategy of developing collections with established personalities who command significant audiences across multiple platforms.
The OFF/DUTY by Coco Rocha collection represents an expansion of QVC's fashion offerings and marks another partnership between the home shopping network and celebrity-backed brands. Xcel Brands has positioned itself as a specialist in translating social media influence into consumer products sold through direct-to-consumer channels.
Details about specific items in the OFF/DUTY by Coco Rocha collection, pricing, or the exact launch date within Fall 2026 were not disclosed. The partnership signals continued appetite among major retailers for collections backed by established figures in fashion and entertainment.
Xcel Brands trades on the NASDAQ under the ticker XELB. The company's business model centers on identifying personalities with engaged followings and translating their brands into product lines distributed through livestream and social commerce platforms.
The Fall 2026 debut will test market appetite for Rocha's aesthetic translated into ready-to-wear fashion and accessories, positioning QVC as a distribution hub for celebrity-led collections.