WickWick Expands Multilingual Catalog With Hand-Translated Editions
The Helsinki publisher now offers 115 bilingual editions across six titles, with all translations completed by human translators rather than machine.
WickWick, a Helsinki-based publisher, has released Tuula Pere's The Healer Cat in 101 languages, marking a significant expansion of its multilingual offerings. The publisher currently maintains 115 bilingual editions in print across six titles, a portfolio it expects to grow to at least 200 editions by the end of 2026.
The publisher's approach distinguishes itself through a commitment to human translation. Every edition across its catalog has been translated by a person rather than generated through machine translation, a choice that reflects the company's editorial philosophy. All translations for the anticipated catalog expansion have already been completed, positioning WickWick to release new language editions on its planned timeline.
The company's focus on bilingual editions represents a deliberate strategy in the publishing market, where multilingual accessibility has become increasingly central to reaching diverse readership. By concentrating on paired-language formats rather than single-language volumes, WickWick has developed a distinctive market position.
Tuula Pere's The Healer Cat serves as a cornerstone title for this expansion effort. The book's availability across such a broad range of languages reflects both the work's cross-cultural appeal and WickWick's infrastructure for managing complex translation operations.
The publisher's trajectory suggests a growing market appetite for thoughtfully translated children's literature and related works. As WickWick approaches its target of 200 editions, the company's model of human-centered translation may influence how other publishers approach multilingual publication strategies.